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FMCGs have lower costs and lower profit margins than durable consumer products. They do, however, sell in greater amounts, giving FMCGs the reputation of “flying off the shelf” with regular purchases. However, before FMCG distributors can take advantage of those high volumes, they must first get their goods onto those shelves, which isn’t always as simple as it seems. Distributors must develop a well-defined and well-honed strategy to stand out among the hundreds of other FMCG distributors competing for limited shelf space.