Nescafé is a brand of coffee made by Nestlé. It comes in many different forms.
Nestlé began developing a coffee brand in 1930, at the initiative of the Brazilian government, to help to preserve the substantial surplus of the annual Brazilian coffee harvest.
In the United States, Nestlé used the Nescafé name on its products until the late 1960s. Later, Nestlé introduced a new brand in Canada and the US called Taster’s Choice, which supplanted Nescafé for many years. The company continues to sell Taster’s Choice as a separate product, branded as superior to Nescafé and higher priced.